We are on a mission to change the way we use fashion. Web3 is "creators economy" and we're providing the platform for digital fashion designers to sell their NFTs.

Gen Z buy twice as much clothes as we did 15 years ago. Each item is worn in average only 7 times

Source: Greenpeace

For up and coming digital fashion designers, SWOP is a platform where they can sell and resell their AR filters and artwork as NFTs to Gen Z fashionistas, who can wear it digitally and resell it on same platform, simple and seamlessly


Creator uploads digital outfits & AR filters design to platform


We turn it
into an NFT


User on our platform buys NFT & wears the digital fashion

Swop team insights

Lars Richter, CEO & Founder

Lisa Bagge, Business Development Manager & Founder

Maris Pagasts, Lead Designer & Founder

Lau Bjørn Jensen, CTO

Swop at Presidents Summit

Lars Richter, CEO & Founder

Swop core team

Lars Richter

Branding and marketing.
Serial entrepreneur, founder Rebels, TEDx speaker, previously LEGO and TV 2 Danmark

Lisa Bagge

Business development and sales.
Circular economy enthusiast with +20 years in sales, marketing and retail franchise

Maris Pagasts

Lead Designer.
Freelance digital designer, previously Cabana Copenhagen

Maria Andreasdóttir

Community Manager.
Influencer, journalist and copywriter

Lau Bjørn Jensen

+15 years experience with software development and e-commerce with clients like Schneider, Nokia and CERN

Mads Dannenberg & Mathias Wahl

Partnership Managers.
Co-founders of Swop app through Masterclass and responsible for partnerships with schools


Building a community of conscious fashionistas

Expanding within high school networks​

Our raison d'être

Advisory board

Roberto Tagliabue

Former Nike (Nike ID/Nike Plus), Jawbone, now digital business developer for Gucci, YSL and other fashion brands

Leila Maria Kehl

Former Apple, Google and Plug & Play, now N26

Marcel Allweins

Former KPMG, P2P platform expert, CEO MSP Strategy, inventor The Platform Canvas

Taylor Ryan

Growth-hacker, entrepreneur and 6 x start-up founder. Has run the digital marketing department of some of Denmarks fastest growing startups


Seed stage


Running time

12 months

Min. investment




Investment in 3 main areas:

Product development

Getting customers


Get in touch

Lars Richter

+45 3025 8763